Pictorial illustration



A. E. HURST PIC'I'ORIAL ILLUSTRATION Nfw: 22

Filed March 29, 1927 amnmto'c I mart Via/11bit Patented Nov. 22, 1927. I

UNITED STATES PATENT OFFICE.

ALBERT E. HURs'r, or NEW YoRK, N. 'Y ASSIGNORTO TEXTILE PUBLISHING COM- PANY, or EW YORK, N. Y.. A CORPORATION 01* NEW: YORK;

- PICTORIAL ILLUSTRATION.

This invention relates to the production of a pictorial illustration which is particularly,

intended for advertising purposes. It has for its object to provide such an article which is made up in a semi-finished form. In such form it is sold to stores, business houses or the like, who can have their own,

advertising matter orthe like and which will enable the resultant cuts produced to very originally, effectively. and accurately show the specific merchandise which is being advertised.

With these objects and such other objects as may hereinafter appear, in View, I have devised the particular arrangement shown and described herein and more specifically pointed out in the claims appended hereto. Referenceisto be had to the accompanying drawing, in which Figurel is a view showing a drawing in the incomplete form .in which it lS PTOr duced by one artist and in the form in which it is sold by an advertising concernor the like to a store,

Figure 2 is a view of the drawing shown in Figure 1 except that said drawing has been completed by the addition of a garment, this addition being made by an artist secured by the store or otherconcern to whom the original drawing semi-finished as shown in Figure 1 was supplied. 7

Throughout the various views of the drawings, similar reference characters designate similar parts.

My improved drawing or pictorial illustration may be adapted for use in the display or advertising of any kind of merchandise. It is particularly adapted for use in advertising of articles of clothing, such as ladies or mens garments, and I have therefore illustrated a drawing as is applicable for such articles.

In Figure 1 is shown the drawing in semicompleted form such as is furnished by an advertisin concern to a store or the like which Wis es to advertise its merchandise pictorially'. v A The aiselosed Figure 2 reproduced in similar ink.

parts.

Application filed March 29,1927. Serial No. 1f79,312.

made up of finished and unfinished parts."

For instance, itwill be seen that the'head 1 is completelyfinished in all of its details, and it is drawn or printed infull lines in black-ink, or any ink of such'a color as will reproduce perfectly bynormal photography. It will'also be seen 'that'the hands 2 and the legs and feet 3 are also similarly shown in detailed completed form and are v Such articles as the fur piece 4 and necklace 5 are also shown in detailed completed form in the black ink orthe like. r i

The body of the figure shown is merely outl ned in more or less general form, asis disclosed indotted lines at 6. The ink used in printing this outline 6 is of a blue color '.or, it may be of any other color that willnot reproduce'by normal photography.

The drawing therefore, in the form shown inFigural, is made up of detailed com- 'pleted parts and of outlined or uncompleted Such completed parts comprise thehead 1, hands 2, legs and feet 3, fur piece 4 andnecklace 5. The uncompleted or outlined parts of this drawing comprise the outline of the body 6, including theoutline of the arms, these uncompleted parts being printed or drawn in as was heretofore explained, in a blue. colored ink or any colored ink which is not reproductive by photographic process. V

.The drawing shown in Figure 1 is printed in quantities and maybeisold or otherwise supplied to stores or other business houses for completion by them. The completion of this drawing can be had by any artist com n'ected with the store or otherwise obtained, Such artist merely proceeds to draw upon the figure a-dress, coat, suitor such other garment as may be requiredto be advertised.

This is a very simple procedure and does not require the services of a highly skilled artist since the more difiicult parts to draw, such as the head, face, hands, legs and feet, as well as the generalposture of the figure, have already been made by a highly skilled fashion artist and are supplied as part of the original drawing shownin Figure 1.

In Figure-2' is shown the'completed drawing. The same is composed of the previously supplied finished parts 1, 2, 3, 4 and 5, and addition, a dress 7 has been drawn on the figure. it will be seen that in siich areas or other garment 7 ea fi ure, the

merely originally provided for the purpose of giving a general idea of the form and posture of the figure. Naturally, slight variances therefrom will be had when drawing difierent types of garments on the figure. The fact that the blue outline 6 will appear upon the finished drawing, such as is indicated in Figure 2, will not in any way complicate the making of an electrotype or cut from the finished drawing. The outline 6 being formed of blue ink does not reproduce when photographed and the finished drawing, merely composed of the parts 1, 2, 3, 4c, 5 and 7 willbe reproduced when the sketch shown in Figure 2 is photographed.

From the foregoing, it will be apparent that a drawing such as shown in Figure 1 is of considerable value for advertising purposes. A drawing as shown in said figure may be originally made by a highly skilled artist and it includes in finished form, such parts of the drawing as are usually found 'di ficult to draw. I It also discloses the general posture of the figure, so that when a prising an illustration showing a figure, pa-rite printedreproduction of this drawing is purchased by a storekeeper or the like, all he has 'to do is secure the services of any available artist to sketch on the printed figure, any garment which he desires advertised.

' The same figure oan readily be adapted for a waist, coat, suit or dress. The resultant drawing, an example of whlch 1S'Sl1OWI1 in Figure 2, may then be photographed for the purpose of producing a cut or electrotype and the blue outline 6 will be invisible in the resultant photograph fromwhich the cut or electrotype is made. i

The furnishing of printed reproductions of such. drawings as shown in Figure l is particularly of great aid to storekeepers or business houses in small towns "or cities and who would like to use original drawings or cuts in displaying their merchandise, but have been unable to do so by reason of the inaccessibility of talented fashion artists.

When a reproduction of a drawing such as is shown in Figure 1 is provided, a person of but little artistic skill can readily sketch in on the View shown in Figure 1, a garment such as is desired to be advertised by the merchant. 1

While I have described my invention as being applied to drawings intended to be used for the displayor sale of wearing ap parel, it is apparent that the same may be readily used for the displayor" any kind of merchandise as the principle involved is the same in each case. j

Having described my invention, what I claim is; I

1. An article of the class described, coinprising a pictorial illustration consisting of a'figure having finished elements drawn or printed in ink of a color capable oii'sphotographic reproduction, and having other parts in unfinished form, drawn or planted in an ink of a color not reproductive by normal photography, said unfinished parts act ing as a guide for the drawing of additional -finished parts, which are adapted to copperate with the initially finished parts to .com plete the figure.

2. An article of the class described comof said figure being produced indetail and printed in an ink capable of photographic photography, said outlined parts being.

adapted to act as a guide forthe" making of finished parts to complete the picture.

3, The process of makingan illustration consisting in printing parts ofthe illustration of an object in an ink-capable of photo graphic reproduction, and in printing other parts in an ink of non-actinic value and thus incapable of photographic reproduction, and in utilizing the lines printed in non-actinic ink as a guide for drawing in 'fi-nish'ed'parts which. co-operate with the initially finished parts to complete the picture.

Signed at the city, county and State'of New York, this 28th dayof March, 1927. ALBERT E. HURST. 

